Recently, the financial statements of Gymshark, a £177m/year eCommerce business, were made public by Sam Parr. There are so many things that impressed me about their financials, but what stood out the most was their £53m ($67m USD) cash balance. This cash position, of nearly 4x their 2019 after-tax profits, […]
Jay Vasantharajah
165 posts
The concept of borrowing to invest in stocks would send chills down the spines of financial gurus. Conventional wisdom dictates that debt is bad, and it would be risky to borrow money to invest in stocks. But have these financial gurus actually ran the numbers? Because here is an unpopular […]
Almost all businesses go through periods of distress where cash becomes very tight. In any distressed situation, cash becomes your business’s lifeline. There are conventional methods of getting cash into your company, like issuing equity or taking on bank debt. However, for many businesses, these traditional methods may not be […]
Cold calling has gotten a bad rap over the years. Movies like Boiler Room and Wolf of Wall Street have made cold calling look slimy. But the reality is, as an entrepreneur, cold calling might be one of the best things you could do early in your career. It’s the […]
The holy grail of eCommerce metrics is customer lifetime value to customer acquisition cost ratio, commonly referred to as the LTV to CAC ratio. In layman’s terms, it’s basically all the profit a single customer is going to generate, divided by the money it costs to acquire a single customer. […]
I put out a Tweet recently about Bing Ads and based on the fact that it received nearly 100,000 impressions and 13,000 engagements, I realized that not a lot of people know much about Bing. I had a few replies from digital marketers like “shhh, stop spilling our secrets”. I’m […]
I hope you are staying safe and keeping busy the best you can. It’s been an interesting couple of months for me to say the least, but I am excited to announce the addition of two new companies to my portfolio New additions The first company is called Supercast, it’s a […]
In light of recent events, markets across the world have tanked and tanked very fast. Many investors, including myself, have been scanning for opportunities. I generally steer clear of picking individual stocks and my portfolio allocation to publicly traded securities has always been quite low. I mainly stick to investing […]
DISCLAIMER: One of my companies, PureFilters, is a Lending Loop borrower and my holding company is a Lending Loop lender. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. A few months ago I wrote […]
At 52 days into the year, I know it’s a little late to be reflecting on the books I read in 2019. However, it’s been a while since I updated my reading list, so I figured I might as well take a quick moment to do so. I typically read […]
DISCLAIMER: One of my companies, PureFilters, is a Clearbanc customer. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Clearbanc has been absolutely crushing it lately, and it’s amazing to see a Canadian […]
Proctor & Gamble recently announced that it had to write down Gillette by $8bn (yes, that’s billion with a B). Massive write-off for such a well recognized brand, which begs the question… what happened? They chalked up the loss to changing consumer preferences, specifically the fact that men don’t shave […]
Shopify is seldom compared to Amazon for obvious reasons, they aren’t exactly direct competitors; one is a eCommerce technology platform while the other is an eCommerce retailer. At time of writing, $SHOP has a $45bn market cap and $AMZN has a $990bn market cap making them vastly different in size […]
How much time do you spend in your Google Analytics account? It can become a serious addiction, there is a ton of data about your website/business, you can spend hours on end mulling through it. In fact, if you wanted to, you could become Google Analytics Certified. However, you don’t […]
Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]
No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy. We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook. Our target audience is Canadian home owners who have an interest in maintaining great […]
(For the full interview, click here. There is also a reddit thread as well, click here for that.) I recently did an interview with Pat Walls on the beginning and initial growth of PureFilters. We discussed how I got into e-commerce and the air filtration business (really funny story actually), how […]
I am very honoured that the Canadian Tamils’ Chamber of Commerce (CTCC) awarded me Young Entrepreneur of the Year For 2018. Big thanks to my team for making it happen, even though we have come a long way, it still feels like it is only the beginning. The gala was spectacular […]