In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy.
We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook.
Our target audience is Canadian home owners who have an interest in maintaining great indoor air quality. We will be putting out content related to maintaining a healthy home, educating consumers about different indoor air quality products and expert advice from industry professionals.
If you are interested in subscribing to the PureFilters blog, feel free to do so here (you will be rewarded with our Healthy Home Checklist).
I will post updates on our content marketing ROI and strategy as time progresses, so stay tuned!