Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]
The average landing page conversion rate across all industries is 4.02%. I want you to do way better than that. So, let’s bench that benchmark. Your landing page may already receive a good amount of traffic. But traffic is worthless if you don’t see conversions. It’s like buying thousands of […]
No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy. We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook. Our target audience is Canadian home owners who have an interest in maintaining great […]
(For the follow interview, click here. There is also a reddit thread as well, click here for that.) Recently did an interview with Pat Walls on the beginning and initial growth of PureFilters. We discussed how I got into e-commerce and the air filtration business (really funny story actually), how we […]
I am very honoured that the Canadian Tamils’ Chamber of Commerce (CTCC) awarded me Young Entrepreneur of the Year For 2018. Big thanks to my team for making it happen, even though we have come a long way, it still feels like it is only the beginning. The gala was spectacular […]
It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline is “shift to digital”, “technological disruption” and “corporate advertising spend cuts”. […]
For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
PureFilters is one of my holdings I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple years ago (a story that requires its own blog post), but […]