After narrowly escaping a brutal civil war in Sri Lanka, the Vasantharajah family was forced to flee the country, seeking refuge in Canada. The Canadian Dream started, with a newly claimed refugee status and no more than $30 to the Vasantharajah family name.
Throughout Jay’s childhood, he carefully watched his father build small businesses from the ground up. From a pizza shop to a mechanic garage to an airport taxi service, Jay first learned business principles from his father, adopting his work ethic and immigrant hustle.
Jay decided to enroll in an accounting degree at University of Guelph, fascinated by the language of business. Numbers came easy to Jay, fast-tracking through the entire degree to the point where he was hired by the university as a TA (Teacher Assistant) for his own cohort.
During his university years, Jay began developing and selling websites, sealing his first deal with a local accounting firm. Eventually all of the student councils noticed Jay’s work and hired him to develop websites for them, and Jay made some good coin doing this (for a university student). As his website business started to grow, it had to be put on hold as Jay accepted a job offer from Deloitte.
At Deloitte, Jay felt that he just wasn’t challenged enough, constantly dreaming of pursuing entrepreneurship. Jay would work at Deloitte through the week and drive cabs on weekends for his dad, in order to build capital to fund his future business idea. After watching his father struggle with digital marketing solutions for his small business, he spotted an opportunity. He knew that there had to be a better way to scale digital marketing solutions for small business owners, like his father.
With that Jay started ClientFlo out of his condo. ClientFlo was the answer for small business owners to acquire new customers through digital marketing solutions. ClientFlo won the Digital Marketing Agency of the Year Award in 2017 by Clutch.
Jay eventually went on to start and invest in other business ventures as well, including PureFilters, a 7-figure online air filtration supplier. Jay’s group of companies generate millions of dollars in revenue with operations across 2 countries and employs dozens of people. Jay was awarded the Young Entrepreneur of the Year 2018 by the Canadian Tamil Chamber of Commerce and continues to grow his empire year after year.