< 1 minute After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]
Digital Marketing
5 posts
9 minute read No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
4 minute read It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline is “shift to digital”, “technological disruption” and “corporate advertising spend cuts”. […]
3 minute read For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
2 minute read PureFilters is one of my holdings I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple years ago (a story that requires its own blog post), but […]