7 minute read The holy grail of eCommerce metrics is customer lifetime value to customer acquisition cost ratio, commonly referred to as the LTV to CAC ratio. In layman’s terms, it’s basically all the profit a single customer is going to generate, divided by the money it costs to acquire a single customer. […]
Digital Marketing
10 posts
5 minute read I put out a Tweet recently about Bing Ads and based on the fact that it received nearly 100,000 impressions and 13,000 engagements, I realized that not a lot of people know much about Bing. I had a few replies from digital marketers like “shhh, stop spilling our secrets”. I’m […]
3 minute read How much time do you spend in your Google Analytics account? It can become a serious addiction, there is a ton of data about your website/business, you can spend hours on end mulling through it. In fact, if you wanted to, you could become Google Analytics Certified. However, you don’t […]
4 minute read Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
< 1 minute After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]
9 minute read No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
< 1 minute In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy. We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook. Our target audience is Canadian home owners who have an interest in maintaining great […]
5 minute read It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline is “shift to digital”, “technological disruption” and “corporate advertising spend cuts”. […]
3 minute read For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
3 minute read PureFilters is one of my companies I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple of years ago (a story that requires its own blog post), […]