Many entrepreneurs know that running a business is like riding a constant roller – there are many ups, downs, twists, and turns. My eCommerce business is no different. But something unbelievable happened last year that, to this day, still has me in awe. In this post, I’m going to share […]
eCommerce
15 posts
Phil Knight, the founder of Nike, had $0 sales and his company was just him and his running coach when he met with Onitsuka Co. in Japan. Yet, he was able to persuade them to give him exclusive distribution rights to sell Tiger shoes in the US. The supply chain […]
Recently, the financial statements of Gymshark, a £177m/year eCommerce business, were made public by Sam Parr. There are so many things that impressed me about their financials, but what stood out the most was their £53m ($67m USD) cash balance. This cash position, of nearly 4x their 2019 after-tax profits, […]
The holy grail of eCommerce metrics is customer lifetime value to customer acquisition cost ratio, commonly referred to as the LTV to CAC ratio. In layman’s terms, it’s basically all the profit a single customer is going to generate, divided by the money it costs to acquire a single customer. […]
I hope you are staying safe and keeping busy the best you can. It’s been an interesting couple of months for me to say the least, but I am excited to announce the addition of two new companies to my portfolio New additions The first company is called Supercast, it’s a […]
DISCLAIMER: One of my companies, PureFilters, is a Clearbanc customer. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Clearbanc has been absolutely crushing it lately, and it’s amazing to see a Canadian […]
Proctor & Gamble recently announced that it had to write down Gillette by $8bn (yes, that’s billion with a B). Massive write-off for such a well recognized brand, which begs the question… what happened? They chalked up the loss to changing consumer preferences, specifically the fact that men don’t shave […]
Shopify is seldom compared to Amazon for obvious reasons, they aren’t exactly direct competitors; one is a eCommerce technology platform while the other is an eCommerce retailer. At time of writing, $SHOP has a $45bn market cap and $AMZN has a $990bn market cap making them vastly different in size […]
How much time do you spend in your Google Analytics account? It can become a serious addiction, there is a ton of data about your website/business, you can spend hours on end mulling through it. In fact, if you wanted to, you could become Google Analytics Certified. However, you don’t […]
Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy. We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook. Our target audience is Canadian home owners who have an interest in maintaining great […]
(For the full interview, click here. There is also a reddit thread as well, click here for that.) I recently did an interview with Pat Walls on the beginning and initial growth of PureFilters. We discussed how I got into e-commerce and the air filtration business (really funny story actually), how […]
For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
PureFilters is one of my companies I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple of years ago (a story that requires its own blog post), […]