7 minute read The holy grail of eCommerce metrics is customer lifetime value to customer acquisition cost ratio, commonly referred to as the LTV to CAC ratio. In layman’s terms, it’s basically all the profit a single customer is going to generate, divided by the money it costs to acquire a single customer. […]
Blog
41 posts
5 minute read I put out a Tweet recently about Bing Ads and based on the fact that it received nearly 100,000 impressions and 13,000 engagements, I realized that not a lot of people know much about Bing. I had a few replies from digital marketers like “shhh, stop spilling our secrets”. I’m […]
2 minute read I hope you are staying safe and keeping busy the best you can. It’s been an interesting couple of months for me to say the least, but I am excited to announce the addition of two new companies to my portfolio New additions The first company is called Supercast, it’s a […]
6 minute read In light of recent events, markets across the world have tanked and tanked very fast. Many investors, including myself, have been scanning for opportunities. I generally steer clear of picking individual stocks and my portfolio allocation to publicly traded securities has always been quite low. When it comes to investing […]
9 minute read DISCLAIMER: One of my companies, PureFilters, is a Lending Loop borrower and my holding company is a Lending Loop lender. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. A few months ago I wrote […]
4 minute read At 52 days into the year, I know it’s a little late to be reflecting on the books I read in 2019. However, it’s been a while since I updated my reading list, so I figured I might as well take a quick moment to do so. I typically read […]
6 minute read DISCLAIMER: One of my companies, PureFilters, is a Clearbanc customer. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Clearbanc has been absolutely crushing it lately, and it’s amazing to see a Canadian […]
4 minute read Proctor & Gamble recently announced that it had to write down Gillette by $8bn (yes, that’s billion with a B). Massive write-off for such a well recognized brand, which begs the question… what happened? They chalked up the loss to changing consumer preferences, specifically the fact that men don’t shave […]
4 minute read Shopify is seldom compared to Amazon for obvious reasons, they aren’t exactly direct competitors; one is a eCommerce technology platform while the other is an eCommerce retailer. At time of writing, $SHOP has a $45bn market cap and $AMZN has a $990bn market cap making them vastly different in size […]
3 minute read How much time do you spend in your Google Analytics account? It can become a serious addiction, there is a ton of data about your website/business, you can spend hours on end mulling through it. In fact, if you wanted to, you could become Google Analytics Certified. However, you don’t […]
4 minute read Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
< 1 minute After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]
9 minute read No that wasn’t a click-bait headline, and no I am not exaggerating those stats one bit. From the period between September 1 and September 14 (2 weeks), I ran a “giveaway marketing campaign” for PureFilters, an eCommerce company specializing in air filtration products. The campaign costs were around $110 (including the […]
< 1 minute In effort to diversify our marketing channels, which currently consists of mainly Google Ads, we have decided to execute a content marketing strategy. We’ve mapped out critical content channels like our blog, Instagram, YouTube and Facebook. Our target audience is Canadian home owners who have an interest in maintaining great […]
< 1 minute (For the full interview, click here. There is also a reddit thread as well, click here for that.) I recently did an interview with Pat Walls on the beginning and initial growth of PureFilters. We discussed how I got into e-commerce and the air filtration business (really funny story actually), how […]
< 1 minute I am very honoured that the Canadian Tamils’ Chamber of Commerce (CTCC) awarded me Young Entrepreneur of the Year For 2018. Big thanks to my team for making it happen, even though we have come a long way, it still feels like it is only the beginning. The gala was spectacular […]
5 minute read It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline is “shift to digital”, “technological disruption” and “corporate advertising spend cuts”. […]
3 minute read For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
3 minute read PureFilters is one of my companies I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple of years ago (a story that requires its own blog post), […]
3 minute read It’s been one helluva year for ClientFlo and I can honestly say 2017 has been the best one yet. This year the company accomplished many things I am very pleased with, and overall the future has never looked brighter. Measured by the standard growth metrics, our revenues grew by over […]