DISCLAIMER: One of my companies, PureFilters, is a Clearbanc customer. This blog post is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Clearbanc has been absolutely crushing it lately, and it’s amazing to see a Canadian […]
Yearly Archives: 2019
Proctor & Gamble recently announced that it had to write down Gillette by $8bn (yes, that’s billion with a B). Massive write-off for such a well recognized brand, which begs the question… what happened? They chalked up the loss to changing consumer preferences, specifically the fact that men don’t shave […]
Shopify is seldom compared to Amazon for obvious reasons, they aren’t exactly direct competitors; one is a eCommerce technology platform while the other is an eCommerce retailer. At time of writing, $SHOP has a $45bn market cap and $AMZN has a $990bn market cap making them vastly different in size […]
How much time do you spend in your Google Analytics account? It can become a serious addiction, there is a ton of data about your website/business, you can spend hours on end mulling through it. In fact, if you wanted to, you could become Google Analytics Certified. However, you don’t […]
Getting customers to go out of their way to write you a review is tough. Especially when the product is as boring as a furnace filter. I believe developing a customer feedback loop is important for any business. You should be optimizing your entire operations based on what customers are […]
After doing my last interview with Pat from Starter Story, I received a lot of inquiries about Google Ads, readers wanting to know more about how to master the platform. So I decided to do a follow-up interview where I dive a bit deeper into one of the worlds greatest […]