5 minute read It’s no secret that traditional advertising agencies have been in trouble lately. As of today, over the past 1 year WPP is down -30.03%, Omnicom is down –8.91% and Publicis is down –7.02%. The usual narrative for the decline is “shift to digital”, “technological disruption” and “corporate advertising spend cuts”. […]
Monthly Archives: April 2018
3 posts
3 minute read For anyone that spends a decent amount of money on Google Adwords (specifically their search platform) to acquire new customers, this post is for you. Many businesses fail to realize that there is a massive difference between customer acquisition cost and something I call the “Google Search Tax”. Allow me […]
3 minute read PureFilters is one of my companies I don’t talk about enough, but it is a business that has received a lot of praise from customers. It was a bit serendipitous how I got into the filtration business a couple of years ago (a story that requires its own blog post), […]